Blog Ads and Law

http://en.chinabroadcast.cn/974/2006/03/27/271@67318.htm

China's first weblog advertisement agent platform started operation last week, attracting a huge number of advertisers.

But the Beijing Youth Daily reports that provision for running advertisements on blogs is something that can't be found in the existing regulations on advertising.The paper says according to the current law, individuals have no right to publish commercials. And the websites that provide blogging are not qualified to run ads if they are not registered.But the paper notes the inflow of ad revenue will not be stopped because of the absence of regulations.

The paper says there is no need to set up a law especially for blog ads, as many more internet-related problems arise everyday. But there should be some judicial explanation, which could incorporate blog ads into their current ads regulation system.The paper adds, as blog advertisement are featured in great numbers and lack content restrictions, there should be stricter punishments to guarantee regulations are complied with.