Opening ceremony draws 34.2m US viewers
The opening ceremony of the Beijing Olympics last Friday drew 34.2 million TV viewers in the US.
The show became the largest TV event in the US since the Super Bowl football game, the National Broadcasting Company (NBC) has said.NBC also cited statistics released by global provider of television audience measurement Nielsen Media Research, saying the show had the biggest audience ever for an Olympic opening ceremony not held in the US, and even eclipsed this year's Academy Awards and the finale of "American Idol."
Domestically, the ceremony on seven China Central Television channels and more than 30 provincial satellite TV channels averaged 842 million people, or 68.8 percent of China's total TV viewers, according to statistics released by CSM Media Research, a leading market research company in China.
More than 40 percent of Chinese viewers watched over two hours of the four-hour live broadcast, and nearly 10 percent watched the entire ceremony.
The Olympics in Athens four years ago averaged 25.4 million viewers for its first night, according to Nielsen Media Research.
The 2000 Sydney Games had 27.3 million viewers.
"It was a magical and memorable spectacle and a great way to start the Beijing Olympics," said Dick Ebersol, chairman of NBC Universal Sports and Olympics.
Zhang Yimou, director in charge of the opening ceremony on Friday, has been highly praised.
Netizen Rao Jin believed the idea of producing 29 huge footprints by fireworks was "really stunning".
Yin Yanyan, a college student and a volunteer, said she has been through the previous three rehearsals, but still felt excited at the opening ceremony.
"The torch-lighting was a surprise," she said.
"It was really unexpected that Li Ning would run in the air around the stadium.
"And it was amazing that the main torch could be designed so beautifully with Chinese characteristics."
Many others were moved by the 9-year-old girl in a red dress who sang Singing a Song of Praise for the Motherland.
An overseas Chinese student in Australia, surnamed Li, said the song by the girl was so touching she could not hold back her tears when watching the opening ceremony on TV with friends.
The show became the largest TV event in the US since the Super Bowl football game, the National Broadcasting Company (NBC) has said.NBC also cited statistics released by global provider of television audience measurement Nielsen Media Research, saying the show had the biggest audience ever for an Olympic opening ceremony not held in the US, and even eclipsed this year's Academy Awards and the finale of "American Idol."
Domestically, the ceremony on seven China Central Television channels and more than 30 provincial satellite TV channels averaged 842 million people, or 68.8 percent of China's total TV viewers, according to statistics released by CSM Media Research, a leading market research company in China.
More than 40 percent of Chinese viewers watched over two hours of the four-hour live broadcast, and nearly 10 percent watched the entire ceremony.
The Olympics in Athens four years ago averaged 25.4 million viewers for its first night, according to Nielsen Media Research.
The 2000 Sydney Games had 27.3 million viewers.
"It was a magical and memorable spectacle and a great way to start the Beijing Olympics," said Dick Ebersol, chairman of NBC Universal Sports and Olympics.
Zhang Yimou, director in charge of the opening ceremony on Friday, has been highly praised.
Netizen Rao Jin believed the idea of producing 29 huge footprints by fireworks was "really stunning".
Yin Yanyan, a college student and a volunteer, said she has been through the previous three rehearsals, but still felt excited at the opening ceremony.
"The torch-lighting was a surprise," she said.
"It was really unexpected that Li Ning would run in the air around the stadium.
"And it was amazing that the main torch could be designed so beautifully with Chinese characteristics."
Many others were moved by the 9-year-old girl in a red dress who sang Singing a Song of Praise for the Motherland.
An overseas Chinese student in Australia, surnamed Li, said the song by the girl was so touching she could not hold back her tears when watching the opening ceremony on TV with friends.
posted by 舞飞飞 | 1:30 AM
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